‘Too many of today’s management books approach problems from the same angles. This book turns problems around and makes us think differently. It is very useful, not only in business, but also for everyday life.’ Brian McBride, president of the Confederation of British Industry
‘A comprehensive reset for your mind that will boost your creativity.’ Jane Casey, author of the Maeve Kerrigan books
‘Lateral thinking is necessary for leaders who need to foster creativity and innovation. This book gives you a fresh perspective to help you survive in these challenging times.’ Moira Clark, professor of strategic marketing at Henley Business School
Not every problem has an obvious solution, and sometimes a straightforward solution does not yield the best possible outcome. What can you do then? Use the possibilities of lateral thinking to think resourcefully and creatively to tackle brainteasers in a new, fresh way.
In “Lateral Thinking,” award-winning author Paul Sloane clearly explains how you can benefit from using a lateral thinking approach. Using inspiring examples from great lateral thinkers in music, business, architecture, history, warfare, art and crime, this collection of practical tips, techniques, examples, puzzles and challenges is guaranteed to help you employ powerful thinking techniques, persuade people and come up with fresh solutions to creative challenges.